Addressing a common pet peeve with humor is always an effective way to connect with your audience. As a man, buying razors is an annoying process. Dollar Shave Club sought to remedy that with a razor subscription service. But it wasn’t the service itself that made it a popular water cooler topic, it was the way the service was marketed.
In a hilarious, near-stream-of-consciousness-style monologue, founder Michael Dublin extolled the virtues of Dollar Shave Club and it was an instant hit. DSC is a private company and hasn’t released any revenue numbers, but it does have over 200,000 customers due in no small part to this brilliant video.
This video also shows that you can use profanity in your marketing, provided you have the right audience.