There’s no denying the power of a celebrity endorsement. We live in a celebrity culture. I suppose we imagine that some of the ‘essence’ of that celebrity is transferred to us or perhaps it’s simpler than that – maybe we’re just socially programmed to love those in our society who have special gifts and powers.
Which brings me to the this Johnny Walker promotional video. This promo should be used as a case study in how to design the best endorsement video.
If you’re looking for the formula to develop the perfect celebrity endorsement video it’s all rather quite simple. Find the perfect actor that best represents your brand, build a great story around that character and hire a world-class production team to deliver your video.