Old Spice Man Responses

Riding the wave of success from Isaiah Mustafa’s brilliant portrayal of The Man Your Man Could Smell Like, Old Spice brought the character to the social world with Old Spice Man Responses.

The brand uploaded 185 videos to YouTube over the course of two days, responding to comments on various social networks with the same quirky wit featured in the commercials.

I could go on about the millions of impressions and views, but the real legacy of this example is that it will go down as one of the most memorable social media-related campaigns ever.