Video Marketing Statistics and What They Mean For Businesses

Have you considered video marketing for your business yet? If you own a business whether big or small, there’s a lot of evidence suggesting that online video marketing should be at the forefront of your marketing budget.

1 Minute Video = 1.8 Million Words

That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research.

That’s the equivalent of 3,600 typical web pages. If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video.

When you look at it that way, online video marketing is the single most practical use for your marketing time.

What’s The Market for Online Video? 45.4%

According to comScore, which measures online engagement and use, that’s the percentage of Internet users who view at least one video online over the course of a month. The average user is exposed to an average of 32.2 videos in a month, increasing the chances that your marketing message will be seen.

But what does that work out to in real world numbers?

100 Million

That’s the number of Internet users who watch online video each day. Granted, a lot of those are watching the latest viral video with a goofy cat or a cute kid, but an awful lot of them are looking for advice on how to do something or how to make something work better. And a whole of them are looking to buy a service or product.


The percentage of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video.


That’s the percent of executives who told Forbes that they watch work-related videos on business websites at least once a week. The results breakdown:

  • 50% watch business-related videos on YouTube
  • 65% visit the marketer’s website after viewing a video
16 minutes and 49 seconds

According to comScore, that’s how much time the average user spends watching online video ads every month.

Summary: If you’re not using video marketing in your campaign, you’re missing out on a huge market opportunity. It’s not just the number of people who are watching videos that are important – it’s the reasons why they watch it in the first place. When you post an online marketing video you’ve got a great chance of engaging with a customer who is specifically looking for your services. Probably most important though is that only 4% of all businesses have a video online, but its expected this figure will rise year on year as more businesses become aware. Therefore now is the time to get in touch with Film Peeps before your competitor beats you to it.